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What are the characteristics of organic consumers?
The national survey which we have quoted above showed that organic food consumers are more likely to be women, (44 per cent of women claimed to have consumed some organic food compared to 34 per cent of men).
The research also suggests that organic consumers are well educated and have at least middle-level incomes. However, there were many people who claimed to consume organic food who did not fit this pattern, suggesting that organic food consumption has become more mainstream