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The modern organic farming movement began in Europe around the 1920s, when a group of farmers and consumers sought an alternative to the industrialisation of agriculture. Of key importance to these farmers and consumers was caring for the soil and the natural processes upon which agriculture depends, including not using degrading inputs such as artificial fertilisers and synthetic chemicals.
Byron Bay Organics is is based in the home of organic food in the Northern Rivers area of NSW and is certified and accredited by the Biological Farmers of Australia.
Byron Bay Organics is in partnership with the leading and original Australian organic food distributor Australian Organic Network, a company with strong long term relationships with certified organic farmers right across Australia.
Founder of Australian Organic Network is Ben Debs, one of the most resourceful and knowledgeable persons in organics in Australia, with farming, marketing and project management experience. He has been recognised for his inspiring story by Australian TV’s Today Tonight program.
Welcome to Byron Bay Organics. From the green hills of Australia’s beautiful Byron Bay, we bring you fresh, wholesome, tasty organic food, full of nutrients and with zero toxins, just the way Nature intended.
We are certified by the Australian Certified Organic, (ACO) to guarantee the safety and purity of the food we grow. We bring you the very best in healthy organic foods and believe in it’s valuable health and environmental benefits.
Well, some people are not too sure what organic food actually is. Organic, means wholesome foods, that are grown in natural nutrient-rich soil, using traditional farming methods, with no artificial inputs.
Organic farmers build up the soil, so it is rich in important nutrients. They don’t add any artificial chemicals, preservatives or toxic sprays that endanger health. It is natural, wholesome food, grown to National Standards by people who care about food quality.
We understand that some people are just too busy in their lives to worry about this organic food idea. But imagine if you were able to get all your favourite fast foods, with the speed and convenience of a modern hi-tech drive through restaurant, while knowing it was safe and nutricious, great tasting, highest quality organic food?
Well, you know, that’s exactly the idea behind our brand new chain of Australian organic fast food outlets, we call Wakkas Organics - the new, natural and healthy alternative - organic food to go! Delicious, healthy organic food, now at prices you can afford! And so fast and convenient!
It’s a great new business and health concept that is right up with the times. Real, restaurant quality organic food, but at fast food prices!
At Wakkas Organics, it’s so easy to be healthy!
Founder of Australian Organic Network is Ben Debs, one of the most resourceful and knowledgeable persons in the organic food industry in Australia, with farming, marketing and project management experience. He has been recognised for his inspiring story by Australian TV’s Today Tonight program.
Well known Musician and media designer Dr. Barry Ferrier (below) is the founder of Byron Bay Organics.
Our Background is Organics.
The two founding partners that are behind developing this innovative idea have established a long and successful track record in the Organic Food Industry and in marketing and bring this valuable real world experience, supply chain and industry networks to the project, to make the supply and certified quality challenges achievable, and give the enterprise a practical, realistic and efficient business foundation.
Growing the Organic Food market.
High prices deter potential consumers.
We don’t plan to directly compete with established fast food chains and there will be a some price difference, but we believe we can make it small enough to actually be competitive in this market and thus create new demand for organic food.
Surveys conducted in 2000 and 2001 showed that 28 per cent of respondent Australian consumers were unwilling to pay any price premium at all for organic products. Between 18 and 21 per cent more of respondents were unsure if they would pay a premium (Sofres T 2001, The Organics Market Briefing Paper, unpublished report, quoted in The Australian Organic Industry: A Summary. Dept of Agriculture, Fisheries and Forestry).
This report also quotes a representative of one prominent supermarket chain, who told the researchers that from their experience ordinary consumers would not be prepared to pay a price premium above 15 per cent for organic foods.
This same Commonwealth Government funded survey found that expanding sales from the dedicated organic consumer to the general consumer may ultimately depend on a drop in prices.
Because of our unique position within the supply side of the organic food industry, we aim to place our products comfortably within that 15% margin and capitalise on the growing awareness of the ordinary consumer that food quality and diet make a real difference to health outcomes, life expectancy and quality of life. Positive effects on the environment are a bonus.
Many towns in Australia have rejected the well known Americanised fast food chains. We believe these towns such as Byron Bay, Maleney and Torquay are the perfect starting point for building our chain. Our branding and approach is uniquely Australian and our slant definitively organic. We believe communities who instinctively have rejected the Mult-national approach will respond to an Australian based healthy alternative, that capitalises on the speed and convenience of the drive-through business model but offers the food security of 'certified organic'.