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Organic Inspiration (3)
What are the characteristics of organic consumers?
The national survey which we have quoted above showed that organic food consumers are more likely to be women, (44 per cent of women claimed to have consumed some organic food compared to 34 per cent of men).
The research also suggests that organic consumers are well educated and have at least middle-level incomes. However, there were many people who claimed to consume organic food who did not fit this pattern, suggesting that organic food consumption has become more mainstream
Founder of Australian Organic Network is Ben Debs, one of the most resourceful and knowledgeable persons in the organic food industry in Australia, with farming, marketing and project management experience. He has been recognised for his inspiring story by Australian TV’s Today Tonight program.
Well known Musician and media designer Dr. Barry Ferrier (below) is the founder of Byron Bay Organics.
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